Branding

Branding is an art that pulls from several disciplines; Storytelling, art, legal, creative writing and others. Naming your product or service is maybe the most fun part of starting a business or brand, and it is often easy to get ahead of one's self. Several considerations:

1. Avoid names that describe your product or service.

2. Avoid surnames; these are unlikely to be approved as a trademark.

3. Avoid the names and nicknames of locations.

4. Get a trademark search performed.

5. Be careful of automated trademark search algorithms.

It is far easier to name correctly first, before you spend money on marketing and sales.