top of page
  • Writer's pictureAdmin

Avoid a War at almost all Costs, being right does not carry value in the Trademark world

Does your trademark grant you protection? No. It grants you a sword to use in a lawsuit against an infringer. So if you are being sued, or doing the suing keep in mind the cost of that war. The article attached talks about a case with $3.7 million in attorneys fees alone, on one side. This is why sticking to your guns, or your pride is rarely worth it.


Recent Posts

See All


bottom of page