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Avoid a War at almost all Costs, being right does not carry value in the Trademark world

Does your trademark grant you protection? No. It grants you a sword to use in a lawsuit against an infringer. So if you are being sued, or doing the suing keep in mind the cost of that war. The article attached talks about a case with $3.7 million in attorneys fees alone, on one side. This is why sticking to your guns, or your pride is rarely worth it.



https://www.forbes.com/sites/robsalkowitz/2018/08/24/sdcc-wins-devastating-attorney-fee-award-in-comic-con-trademark-case/amp/

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